INVITATION | WAYFINDING | MAP

This collateral was for a springtime event hosted by TASTE Catering & Events. The goal of the event was to show off elevated offerings to vendors, investors and clients. This collateral is for short-time use which allowed me to use a more expressive and on-trend design. The palette and illustrations are cohesive with the style of the event decor for an all-encompassing experience.

A floral pattern is used in both the invitation and event activity signage. A simpler, complimentary design is used for directional wayfinding. Theme colors continue in the map handout, marking where event activities are set up throughout the building.

The colors throughout are natural but rich - a perfect nod to the brand’s reputation. The font used is elegant yet bold, with curves that add to the whimsical floral feel.